Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)

By | June 24, 2017
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) Author Alexander Osterwalder
ISBN-10 1118968050
ISBN-13 9781118968055
Year 2014-10-20
Pages 320
Language English
Publisher Wiley
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The authors of the international bestseller Business Model Generation explain how to create value propositions customers cant resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy This highly practical book paired with its online companion will teach you the processes and tools you need to create products that sell Using the same stunning visual format as the authors global bestseller Business Model Generation this sequel explains how to use the Value Proposition Canvas to design test create and manage products and services customers actually want Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions its for anyone who has watched an expensive new product launch fail in the market The book will help you understand the patterns of great value propositions get closer to customers and avoid wasting time with ideas that wont work Youll learn the simple process of designing and testing value propositions that perfectly match customers needs and desires In addition the book gives you exclusive access to an online companion on Strategyzer com You will be able to assess your work learn from peers and download pdfs checklists and more Value Proposition Design is an essential companion to the Business Model Canvas from Business Model Generation a tool embraced globally by startups and large corporations such as MasterCard 3M Coca Cola GE Fujitsu LEGO Colgate Palmolive and many more Value Proposition Design gives you a proven methodology for success with value propositions that sell embedded in profitable business models

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