The Idea Writers: Copywriting in a New Media and Marketing Era

By | October 22, 2019
The Idea Writers: Copywriting in a New Media and Marketing Era Author T. Iezzi
ISBN-10 0230613888
ISBN-13 9780230613881
Year 2010-12-07
Pages 213
Language English
Publisher Palgrave Macmillan
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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell It shows readers what it s like to work in the fast paced world of an agency while providing practical adviceplusdetails oncreatingaward winning multimedia ad campaigns

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