Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

By | October 3, 2017
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn Author Anne Janzer
ISBN-10 0986406252
ISBN-13 9780986406256
Year 2017-03-24
Pages 224
Language English
Publisher Cuesta Park Consulting
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Praise for Subscription Marketing Fascinating read with clear concise and actionable strategies to give your ROI a solid boost Sheila Green The book completely changed the way I view my subscription company s approach to marketing Amazon customer A must read for software industry leaders and enthusiasts Sarah E Subscriptions are shifting revenues and reshaping markets and changing our expectations for how we buy things Have you changed your marketing practices to thrive in this new reality Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long term success This book is a practical guide for marketers start up executives customer success management professionals and executives of establishing businesses adopting or transitioning to a subscription based model Completely revised and expanded to reflect the growing Subscription EconomyThis completely revised expanded edition includes Updated research and case studies reflecting the rapid growth of subscription based businessesReal world examples of effective value nurturing strategiesThe risks and challenges of subscription marketingIf your business has a recurring revenue component you ll want to pay attention to how well you re nurturing subscribers after the sale This book gives everything you need to align marketing with changing expectations of your customers

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