Strategic Management: Concepts (Irwin Management)

By | June 23, 2017
Strategic Management: Concepts (Irwin Management) Author Frank Rothaermel
ISBN-10 1259420477
ISBN-13 9781259420474
Year 2016-01-11
Pages 576
Language English
Publisher McGraw-Hill Education
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NOTE This book does not include access code Strategic Management 3e by Frank T Rothaermel continues to synthesize and integrate theory empirical research and practical applications with current real world examples This approach not only offers students a learning experience that uniquely combines rigor and relevance but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century Examples profile the products and services of companies that students are familiar with such as Facebook Google Starbucks Apple and Uber In its characteristic single strong voice Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage as well as how to become managers capable of making well reasoned strategic decisions OneBook OneVoice OneVision

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