Onward: How Starbucks Fought for Its Life without Losing Its Soul

By | February 7, 2018
Onward: How Starbucks Fought for Its Life without Losing Its Soul Author Howard Schultz
ISBN-10 9781609613822
ISBN-13 9781609613822
Year 2012-03-27
Pages 384
Language English
Publisher Rodale Books
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In this 1 New York Times bestseller the CEO of Starbucks recounts the story and leadershiplessons behind the global coffee company s comebackIn 2008 Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values In Onward he shares this remarkable story revealing how during one of the most tumultuous economic periods in American history Starbucks again achieved profitability and sustainability without sacrificing humanity

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