Marketing Strategy, Text and Cases

By | October 8, 2017
Marketing Strategy, Text and Cases Author O. C. Ferrell
ISBN-10 1285073045
ISBN-13 9781285073040
Year 2012-12-20
Pages 624
Language English
Publisher South-Western College Pub
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Thoroughly revised and updated MARKETING STRATEGY 6e continues with one primary goal to teach students to think and act like marketers Packed with cutting edge coverage current examples new cases and photographs the sixth edition delivers a practical straightforward approach to analyzing planning and implementing marketing strategies helping students learn to develop a customer oriented market strategy and market plan Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy Continuing in the text s signature student friendly style the sixth edition covers essential points without getting bogged down in industry jargon all in a succinct 10 chapters Available with InfoTrac Student Collections http gocengage com infotrac

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