Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations

By | December 14, 2017
Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations Author Scott Berinato
ISBN-10 1633690709
ISBN-13 9781633690707
Year 2016-05-17
Pages 264
Language English
Publisher Harvard Business Review Press
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Datavizthe new language of businessA good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication For a long time dataviz was left to specialistsdata scientists and professional designers No longer A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could Whats more building good charts is quickly becoming a need to have skill for managers If youre not doing it other managers are and theyre getting noticed for it and getting credit for contributing to your companys success In Good Charts dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade Dataviz today is where spreadsheets and word processors were in the early 1980son the cusp of changing how we work Berinato lays out a system for thinking visually and building better charts through a process of talking sketching and prototyping This book is much more than a set of static rules for making visualizations It taps into both well established and cutting edge research in visual perception and neuroscience as well as the emerging field of visualization science to explore why good charts and bad ones create feelings behind our eyes Along the way Berinato also includes many engaging vignettes of dataviz pros illustrating the ideas in practice Good Charts will help you turn plain uninspiring charts that merely present information into smart effective visualizations that powerfully convey ideas

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