Essentials of Strategic Management: The Quest for Competitive Advantage (Irwin Management)

By | October 19, 2019
Essentials of Strategic Management: The Quest for Competitive Advantage (Irwin Management) Author John Gamble
ISBN-10 1259546985
ISBN-13 9781259546983
Year 2016-01-21
Pages 496
Language English
Publisher McGraw-Hill Education
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Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight to the point discussions timely examples and a writing style that captures the interest of students The standout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight to the point discussions timely examples and a writing style that captures the interest of students The fundamental character of the fifth edition is very much in step with the best academic thinking and contemporary management practice The chapter content continues to be solidly mainstream and balanced mirroring both the penetrating insight of academic thought and the pragmatism of real world strategic management

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