Deviate: The Science of Seeing Differently

By | November 23, 2017
Deviate: The Science of Seeing Differently Author Beau Lotto
ISBN-10 0316300195
ISBN-13 9780316300193
Year 2017-04-25
Pages 352
Language English
Publisher Hachette Books
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Beau Lotto the world renowned neuroscientist entrepreneur and two time TED speaker takes us on a tour of how we perceive the world and how disrupting it leads us to create and innovate Perception is the foundation of human experience but few of us understand why we see what we do much less how By revealing the startling truths about the brain and its perceptions Beau Lotto shows that the next big innovation is not a new technology it is a new way of seeing In his first major book Lotto draws on over two decades of pioneering research to explain that our brain didn t evolve to see the world accurately It can t Visually stunning with entertaining illustrations and optical illusions throughout and with clear and comprehensive explanations of the science behind how our perceptions operate Deviate will revolutionize the way you see yourself others and the world With this new understanding of how the brain functions Deviate is not just an illuminating account of the neuroscience of thought behavior and creativity it is a call to action enlisting readers in their own journey of self discovery

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