Console Wars: Sega, Nintendo, and the Battle that Defined a Generation

By | July 8, 2019
Console Wars: Sega, Nintendo, and the Battle that Defined a Generation Author Blake J. Harris
ISBN-10 0062276700
ISBN-13 9780062276704
Year 2015-06-02
Pages 576
Language English
Publisher Dey Street Books
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A BEST BOOK OF THE YEAR NPR Slate Publishers Weekly GoodreadsFollowing the success of The Accidental Billionaires and Moneyball comes Console Warsa mesmerizing behind the scenes business thriller that chronicles how Sega a small scrappy gaming company led by an unlikely visionary and a team of rebels took on the juggernaut Nintendo and revolutionized the video game industry In 1990 Nintendo had a virtual monopoly on the video game industry Sega on the other hand was just a faltering arcade company with big aspirations and even bigger personalities But that would all change with the arrival of Tom Kalinske a man who knew nothing about videogames and everything about fighting uphill battles His unconventional tactics combined with the blood sweat and bold ideas of his renegade employees transformed Sega and eventually led to a ruthless David and Goliath showdown with rival Nintendo The battle was vicious relentless and highly profitable eventually sparking a global corporate war that would be fought on several fronts from living rooms and schoolyards to boardrooms and Congress It was a once in a lifetime no holds barred conflict that pitted brother against brother kid against adult Sonic against Mario and the US against Japan Based on over two hundred interviews with former Sega and Nintendo employees Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader Its the story of how a humble family man with an extraordinary imagination and a gift for turning problems into competitive advantages inspired a team of underdogs to slay a giant and as a result birth a 60 billion dollar industry

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