Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery

By | November 19, 2017
Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery Author Sam Calagione
ISBN-10 9780470942314
ISBN-13 9780470942314
Year 2011-02-08
Pages 312
Language English
Publisher Wiley
Download Link Click Here


Updated business wisdom from the founder of Dogfish Head the nation s fastest growing independent craft brewery Starting with nothing more than a home brewing kit Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery one of America s best and fastest growing craft breweries In this newly updated Second Edition Calagione offers a deeper real world look at entrepreneurship and what it takes to operate and grow a successful business In several new chapters he discusses Dogfish s most innovative marketing ideas including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors Calagione also presents a compelling argument for choosing to keep his business small and artisanal despite growing demand for his products Updated to offer a more complete look at what it takes to keep a small business booming An inspiring story of renegade entrepreneurialism and the rewards of dreaming big working hard and thinking unconventionally Shows how to use social media to reach new customers and grow a business For any entrepreneur with a dream Brewing Up a Business Second Edition presents an enlightening in depth look at what it takes to succeed on their own terms Q A with Author Sam Calagione Author Sam Calagione When did you start Dogfish Head Brewery and what was your inspiration We opened Dogfish Head in 1995 At that time we were the smallest commercial brewery in the country We wanted to make beers that werent referencing commercially dominant styles and beers that incorporate exotic ingredients from around the globe Or as we call it Off centered ales for off centered people What effect has being the host of Brew Masters on Discovery Channel had on the brewery and or the Dogfish Head brand Weve been very fortunate that demand for our off centered ales has been beyond our ability to make them for the last eight years So the show hasnt helped us sell more beer but it has helped spread the word about Dogfish and about the craft brewing renaissance happening around the globe right now Weve had a blast doing the Brew Masters show and I am most proud of the moments in it that celebrate how talented and passionate all of my co workers are as they do their jobs Also the show does a great job of demystifying the brewing process and makes it approachable for people just getting into all of the amazing and diverse beers that are being made by small indie breweries now What can readers expect to get out of this new updated and revised edition of Brewing Up a Business Theres still great stuff on what we learned at Dogfish as we started our business but there is now more content devoted to ideas weve incorporated to grow our business With chapters on utilizing social media my wife Mariah is the queen of this at Dogfish and differentiating your product or service in a crowded marketplace Whats in store for the future of Dogfish Head Lots of new and exotic beers for sure There will also be a Brew Masters episode centered around a brewpub we are working on that will be on a rooftop in New York City called Eataly The restaurant will be run by Mario Batali and Joe Bastianich and Dogfish Birra Del Borgo Rome and La Baladin Turin are the contributing breweries to the project Weve expanded our brewery and our website We plan to build a bigger distillery and open another pub in 2012 Mostly we just want to keep putting the where in Delaware and the mental in experimental

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