Book Title: Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing
Author: Jay Conrad Levinson
Format: Paperback | 304 pages
Publication Date: 01 Aug 2008
Add the Internet to Your Marketing Arsenal-Guerrilla Style!
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet.Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money!This complete Guerrilla Marketing online guide includes:
The 10 most effective Guerrilla strategiesCase studies of the five greatest online Guerrilla Marketing campaignsHow to create a high-impact website on a budgetLow-cost tactics for maximizing trafficThe 12 biggest internet marketing mistakes and how to avoid themCreative tactics and cutting-edge tools that inspire customers to take actionEssential information on cutting-edge technology